Found Within Decade – Old Print Designs

Typefaces are one of the most important visual elements of the design process for print ads. The decision about what typeface to use isn’t one that should be taken lightly but rather it should be scrutinised over until the right typeface has been found.

Making sure that you are using the perfect typeface for your designs is an art that takes time to develop. The more you do it, the more experience and skill you acquire, and the better you’ll get at it. The reason that the typeface you use is so important is because it helps with how you want to communicate your print product to your audience. All of these details contribute to the overall message you want to communicate, the feelings you want to evoke, and help relate to that audience. Over the decades typefaces have changed. The typeface you use plays a big role in capturing the attention of the audience you are writing for. It communicates a particular feeling and message to your audience and it changes depending on the audience you are writing for. The reality is that typefaces appeal to different audiences and they communicate different feelings.

For example, Serif is a bit more formal and Sans-Serif is a more clean looking font. The way you use these two fonts is going to evoke different feelings and would be ideal if you are looking to communicate a strictly professional kind of vibe and appearance. Generally, these two fonts are used in body texts whilst more creative looking fonts are used in headings. Take the script font for example. This has a more creative and fun feeling in comparison to Serif and Sans-Serif. So you can see how the choice of font you use is going to communicate different kinds of feelings depending on how you use them.

Typefaces need to be perfect on your print products. In the last decade there has been a number of common typefaces that have been the most popular for the following print products:
• Posters
• Business cards
• Advertisements
• Greetings cards
• Product packaging designs

The choice of typefaces that you use on these products not only appeals to certain audiences but it influences your desired audience. Some typefaces have a more serious appeal and some have a more fun feel. It all depends on who your audience is and how you’re trying to influence them.Here is top ten of the most common typefaces that have been used in print in the last decade:
• Clearview
• Retina
• Miniscule
• Magma
• Warnock Pro
• Burgues Script
• Studio Lettering
• Freight
• Yale
• History

Each of the above typefaces are slightly different. Some of them are more professional and serious looking. Some look like they are related to technology fields, and a number of them look creative and fun. The way these typefaces are all used on print products are different because it depends on who the audience is.

If a print product is aimed at people in the IT industry then a typeface that evokes images and feelings of technology related fields is obviously going to appeal to that audience compared to a fun kind of typeface. On the other hand if your target audience is say teenagers and you want to evoke feelings of fun from that audience then a typeface that is creative and fun looking would be the best under those circumstances.

The decision regarding what typeface to use is one of the most important in the design process, one that Elanders UK is all too familiar with. In the last decade different typefaces have been used in various print products to appeal to different audiences and it will continue to do so in the future.



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