This week we spotted Side by Side the branding and creative agency from Steel City, Sheffield. They are doing a real hard and extreme inspirational type fight every week since one year now. They found over the last year that client briefs can occasionally be restricted by timescales and budgets, so they came up with Side vs Side. Rather than working together, we’re working against each other. Think Rocky vs Apollo Creed, Tyson v Holyfield & Kayne West vs anyone with a camera. The rules are simple but hard:

• 1 week per piece
• A4 outcome (high res)
• Overall budget £100

These guidlines are very hard if you think of a strict working agency. But it’s also a nice motivational way to improve your design skills. So get inspired!



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