To Serif or not to Serif

It seems that there is always some type of battle going on between the fonts of sans serif and serif.

When it comes down to it, the real difficulty is finding out how to incorporate your voice into your font of choice. It’s easiest to take a look at the classics: serif and sans serif.

Although it is not universally agreed upon, one of the most popular theories is that the word “serif” comes from the Dutch word “schreef” which means dash or line.

This explains the line or stroke that is used to finish off the end of letters. Serif can convey a sense of power, passion, and elegance. This is the type of font that you would get on an invitation from the Queen of England inviting you for tea.

While, on the other hand, sans translates to “without serif.” So, sans serif can portray more of a simplistic, modern look along with a touch of confidence or ego. Take Supreme as the perfect example of that last quality.

So really, the choice is up to you.

If you want to learn more, check out this website for a more detailed history:


We are a graphic design and typography focused group. Our goal is to inspire the world with the fun of type.

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