Last week a real legend in the business of typography Greg Ruffa asked me to write something about his book. First this sounded a little bit suspect, but while writing with him that he is over 57 years in busines. He had his own Ad Agency, Photo Studio, Type Shop, Silk Screen and an Offset shop. He had seen all the changes in typography and print. From handmade to totally digital. You can imagine knowing this background I was like wow. Of course I have to write about your book. Even though because I fell in love with typography while pressign my first sheet of paper in letterpress studio.
About the book
“The Art of Wood Type”, one of the most comprehensive book written on letterpress in 50 years, relates the history of the alphabet evolution into our present language and on through the years of typography. The 330 book is a revelation of the typographic progression dating from 12 century Chinese hand carved wood blocks to the explosion of wood type in the 1800s.
Although many details relevant to the design and manufacture of wood type are shown and the wonderful craftsmen that developed the craft to an artform. The book has 220 pages of type styles shown in photographs from the actual wood and their proofs. No bookpreviously written creates the appreciation of these marvels of typography. The works of nine artists, printing professors, and collectors reveal their humorous and revealing experiences in creating their fascinating work. Two significant type publications are reviewed, U&lc and Westvaco both ceased printing, with pages from their entertaining humor and typographic stylish experiments.
The “Art of Wood Type” was conceptually developed to preserve the lost art of wood type, but it grew into a reference and work book for artists, graphic designers, printers, collectors, students and teachers.
It was a four year adventure in research, writing, photography and lettering every font. The author/designer, Gregory Ruffa has self-published the art quality book. Please order it directly by email: firstname.lastname@example.org.
The Art of Wood Type book is priced at $50 & $5 Shipping & Handling.
I recommend this book to all who are interested in letterpress and the beauty of printing books the real way.